A GREATER CALL TO SERVICE

By Ugwu Wilson Uche, NIIA, FIMC, CMC

PR Manager | Destination Branding Consultant | Travel Expert | Social Entrepreneur

A Journey of Purpose

Since 2003, when I began as PA to Amb. Ibinabo Fiberesima (Miss Earth Nigeria), my path has been shaped by one mission: to reimagine, rebrand, and revive tourism across Nigeria and Africa.

That spark led to the founding of iTour Africa, now one of South East Nigeria’s leading tourism platforms. Through campaigns like iTour Eko, CoalCity Tour, and Ala Igbo Amaka, we’ve elevated local pride and placed our culture in the spotlight.

Driving Innovation & Youth Empowerment
From the Aviation Career Meet to the Enugu Mega Cage Fight and Travel 360° Radio, I’ve created spaces for young people to dream bigger, connect globally, and find purpose in tourism and creative industries.

Leadership in Action

As the Brand Marketing Partner for Ethiopian Airlines in Enugu and CEO of Trend Discoveries, I’ve continued building bridges between tourism, innovation, and global visibility.

I also proudly serve as Deputy National President II, ATPN, and hold professional affiliations that strengthen my voice for sustainable, inclusive tourism.

The Call Ahead

This is more than a career—it’s a movement for transformation. Together, we can make tourism a tool for development, empowerment, and unity in the South East and beyond.

Let’s rise.

One Region. One Voice. One Tourism Vision.